Techwala

Why is website speed such an important factor?

Why is website speed such an important factor? Site speed is one of the factors which determines whether you get a good ranking in Google. Site speed is a ranking factor, and its importance keeps growing. A fast website provides a much better user experience than a slow one. Research has shown time and again that a slow website … Read more

A Turning Point in the History of the Web World as Yahoo Announces Shutdown

A 19 years legacy comes to an end as Yahoo puts the final nail in the coffin by announcing shutdown of Yahoo Groups and Social platforms from December 15, 2020. The steady decline in the engagement level over the years across all Yahoo! properties has triggered this untoward decision. Verizon Communications, a multinational telecommunications conglomerate … Read more

E-commerce is booming: Are you ready?

No prizes for guessing the fastest growing business sector in the world. Nowadays more and more buyers and sellers are in E-commerce, electronic commerce, buying and selling goods and services. And also transmitting funds and data, through an electronic medium, primarily the internet. It is quite surprising that though relatively new, customers trust E-commerce stores … Read more

Digital Transformation: Upgrade Strategic Thinking not Technology

According to Prof. David Rogers, a professor at Columbia Business School, author of The Digital Transformation Playbook and a globally recognized digital expert, digital transformation is not only about updating your technology but also about upgrading your strategic thinking. He believes that pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of … Read more

Digital Transformation: 2020 and Beyond

You may use the latest state-of –the- art technology to manufacture your products, but that does not mean your business has achieved digital transformation. To achieve that, you must implement technology that enables complete new processes to accomplish the digital marketing goals and objectives to boost business growth. You have to choose fast and frequently … Read more

10 Myths and Misconceptions about Digital Marketing Which You Need to Sort Out Today!

Demystifying the myths about digital marketing is the first step towards ensuring success in this medium. Some people find digital marketing very complex and confusing, yet others feel it is a shortcut to achieve business goals and a lot of people believe digital marketing is a low-cost marketing medium with instant return on investment. No … Read more

Why Online Review & Reputation Management is Effective for Establishing Digital Brand Presence?

“A good reputation is more valuable than money”- and it will not be an overstatement to say that online reputation is one of the vital assets for any business today. Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the internet. It helps … Read more

Top 10 Digital Trends to Look Out For in 2019-20

In this internet connected era, we cannot ignore to embrace the dramatic shifts in digital marketing landscape to grow businesses by maximizing customer relationships and conversions. In order to gain a competitive edge in this market, it is recommended to optimize our marketing strategies by adopting these digital trends to the best of our advantage. … Read more

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