Why #HashTags are important for Social Media?

What are Hashtags?

A hashtag is a label used in social media to find outposts regarding the same theme or contain specific content. It is created by using ‘#’ in front of a word without any space.

In the era of social media, using hashtags makes it easy to cut through the digital clutter and focus only on that information which we really want. Hashtags are typically used on social media sites such as Instagram, Twitter, Pinterest, Google My Business, Google+, etc. You can follow and engage with specific hashtags to stay updated on a current topic/trend, you can create your own hashtag to promote a new product or service.

What are the Importance of Using Hashtags?

In this Digital World, there is a big competition between all the digital creators. There are lots of contents, subjects, information in one place. A hashtag helps to find information as per requirements.

Some of the crucial usage of Hashtags:-

  1. Competition – For any business, it is important to figure out competitors, what they offer, how they advertise, so that you can understand the methods. You can use Instagram hashtags to find out your competitor’s accounts, their top posts and most used hashtags. For an example, suppose you are a graphic designer. You can go to your Instagram account and search for graphic designs. In this way you can find your competitor’s creation, new ideas about graphic designing and most used hashtags about this topic.
  2. Promotion –One of the main reason hashtags have gained such a reputation on social media is because of their ability to help marketers and businesses create targeted organic campaigns. Hashtags create great visibility for a campaign and help a business to reach its target audience by using relevant hashtags that audience is already following. It will not only connect your audience to you but also connect you audience with each other thus becoming a network.
  3. Advertisement & Branding- Hashtags are important for advertising and branding for any product or services. Proper usage of hashtag helps to promote small businesses to reach bigger audience network. Hashtag helps to expand your audience and increase brand awareness. When users search your brand, they will see the relevant hashtags you are using or when they search specific hashtags, they will see your branded posts in the results. This usually results in gaining new followers and potential customers. Creating specific hashtag gives you the chance to link it with your brand. Brands can benefit greatly from creating and using their own hashtag. Unique hashtags can also be referred to as branded hashtags when they’re used by businesses.
  4. Social Cause- In this digital era the entire world is at our finger tips, all the information is available instantly without any effort.  For this reason, activists create hashtag related to their cause to promote social movements. Hashtags are also used to spread a cause or movement. Many loyal users use the same hashtag in their post to spread the awareness or to support the cause.


With its immense ability to gain visibility and reach millions of users around the world, hashtags are a crucial part of any successful marketing campaign in this digital era. Whether you are a new business looking to increase brand awareness, a famous brand launching a new product or service, hashtags are a great way to reach potential customers or to spread awareness.

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