Businesses that want to establish a robust digital footprint today have to make sure that their websites are SEO optimized. If you want to know what Search Engines think about your website, you need to understand how they work.
Search Engines have programs called web spiders/ web crawlers also popularly known as Google Bots that read the content of your web pages and feed them to other programs for analyzing various components of that web page to determine the quality of website you have created. These crawlers fetch pages from the web and index them.
So what do you do to ensure that your website is search engine friendly from the bottom up?
To answer that we have to start with some basic parameters:
Whether the website is showing up on Google
Whether the website is serving high-quality content to users
Whether the local business is showing up on Google
Whether the content is compatible across all devices
Whether the website is secure
Here are a few effective tips to get the maximum SEO mileage for your business website:
Create Content Relevance:
If your business is about education then it is better not to give content about fashion, which confuses Google and negates the good work you do otherwise. It is recommended to create useful content for users that is easy to understand and a good read as well. Also, it is extremely important to research about your buyer persona and understand their pain points before you can create relevant content for them.
Develop Optimized Blogs:
Keep the blog section on your main domain and create an effective platform to add new content to your website on a regular basis. Publishing useful blogs consistently with relevant keywords is an excellent way of increasing the website credibility to your website and attracting search engines to your website.
Optimize Visual Content:
It is common to see attractive design layouts and images to enhance the user experience. But many businesses slip naming the image. Using ALT text to add image description is a great way of creating content relevance and feeding the bot to attract Search Engines.
Distribute Content in Social Media:
Sharing your website content links across various social media channels adds to the legitimacy of your website. This also contributes towards your website’s visibility in search engines and boosts your overall website traffic.
Create Geographic Relevance:
Your website must be compatible with Geo-based searches and that is going to be an important factor for your business. Google is constantly upgrading its geo-targeting features and amplifying local search attributes. That is why it is always best to represent your website with geographic relevance and once again create more relevance for the searcher.
Create a Secure Website:
Recently Google announced that a secure website using HTTPS over HTTP will rank slightly higher in search engines. Although Google did not elaborate on the metric that will reflect on this ranking effect, a secure website goes a long way in increasing your website relevance to the search engines. Secure websites also give the added benefit of trust for your target audience using your website and help Google notice your site as well.
Create Relevant Backlinks:
Quality inbound links in your website from other credible sources can skyrocket your website traffic and help you get noticed by search engines. It is not the quality of links over quantity of links that matters in link building strategy with great results. Beware of spam links as this could reverse the good effects of your website SEO. Writing good link texts can make it easier for search engines and web visitors to understand your linking intent.
It takes a trained and dedicated SEO expert to create an impactful business website for search engines. Before starting to optimize your website, a thorough website audit is recommended. There is no magic formula for one time SEO optimization of your website. It is a slow and laborious process that takes into account your website content, site structure, hosting, redirects, page errors, managing online business campaigns, off-page optimization, keywords, market and consumer demography and lots of other factors for getting benefits of search optimized websites.