At the time of this pandemic all over the world, each and every business is trying to evolve and spread their branches in Online Market more than before. All the customers are making themselves experts in online purchasing and research. All the businesses are trying to catch customers online more than offline. Digital marketing enthusiasts everywhere have started to search and look around for the latest trends observed. So in this blast of the Digital Marketing Era, some trends and ultimate new features are there in the air. Let’s check out what are the trends of Digital Marketing in 2021.
Video Marketing is also one of the top digital marketing trends in 2021 and likely to be at the top for more years to come. One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult to read them. However, a video can present the same information in a much better way regardless of the particular product. If a website includes a video, it’s 50 times more likely to bring organic search results as compared to plain text. People find video content more appealing, hence google brings such sites on the top results.
Influencer marketing has taken the world by storm. Influencers could be famous celebrities or YouTubers, Instagrammers with great followings who can help spread the word about the brand or business by social channels. Influencers are new-age billboards, they have large social media followings pertaining to specific demographics and help a business to achieve brand outreach. Depending on the marketing budget, a business can approach either top-level influencers or micro-influencers. They will drive content through various social media campaigns and help the business generate traffic and following. Most of the survey respondents believe influencer marketing is an effective form of marketing trends.
AI (Artificial Intelligence):
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. For example, Uber uses Knightscope K5 robots to patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners. AI can serve many functions and act as an extension to every digital marketer. It is cost-efficient and extremely effective.
The Instagram Reels are great for marketers & content creators. Especially since TikTok was banned in a few countries, reels have served as the best replacement. The great thing is Reels are providing more than double engagement rates when compared to posting a normal video. And now with the newly launched insights features on Instagram Reels, one can even track his/her performance and analyze his/her work. Being a marketer, everyone can use this feature to showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc. An effective Reels and video content strategy is necessary to grab and retain customer’s attention in 2021.
Interactive content is content where the audience actively participates instead of passively watching, reading, or listening. When it comes down to measuring effectiveness, interactive content has proven to drive traffic to websites, educate users about a brand and increase conversion. In this way, interactive content gives marketers the ability to track interactions and better determine success. For example, if a marketer can make content regarding knowledge, interest, hot topic, customers can interact and respond more than a normal content or post. If they found the content relatable and knowledgeable, there is a chance of sharing and receiving more traffic from that one customer.
Chatbots are considered one of the top digital marketing trends in 2021, the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. Businesses can use chatbots to engage with customers. Since there are lots of users visiting the website at once, it is an advantage to have a technology that answers hundreds of users at once. The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions. This virtual support provides excellent customer services, this means a business gets rid of repetitive tasks and can focus on important work.
The world of digital marketing is highly dynamic, new trends keep on coming and change the way marketing is done. As the pace of technology keeps on rising, every year we will see newer and more exciting trends changing how digital marketers communicate their products. Keeping up with these trends helps digital marketers stay relevant in the market and deliver the best value to their clients. As we all know, following trends are the way to be famous.